How To Start Your Own Domestic Cleaning Business Online Course
       By expert tutor, Natalia Nicholson
Course Outline
Module 1: Introduction

Starting any kind of business is a daunting experience. The cleaning industry is especially difficult to understand and requires the expertise and guidance of someone who has been in industry circles for a long time. This course will guide you through the various stages of starting and running a cleaning business, the industry requirements and unwritten rules. It also gives tips on how to deal with situations unique to the cleaning industry.

Module 2: How To Avoid Failure

Roughly 20 percent of businesses survive past the first year, a statistic that has been constant for several years now. Most of this is because of poor approaches and a failure to understand the industry. Module 2 tackles some of the most common sources of failure in starting your own business and covers the following:

The dangers of procrastination.
The failure cycle & how to stay out of it.
How to develop a vision that pulls you into the future.
Preferred reality conditioning.

Module 3: Different Types Of Cleaning

There are different types of cleaning businesses one can start. In module 3, the instructor will do a comprehensive analysis of all the cleaning business options available. The module will cover:

Domestic cleaning.
Contract cleaning.
After build/construction.
Kitchen cleaning.
One-off cleaning.
At the end of the module, one should understand the pros and cons of every type of cleaning business, and how to determine which one is appropriate for them to start depending on their time, investment, cash-flow, location, size of the team and skills.

Module 4: Supplies and Equipment

The effectiveness of every cleaning exercise and the business in general depends on how efficient and appropriate one’s supplies and equipment are. This module covers the following aspects of supplies and equipment:

Requirements in every area of cleaning.
Sourcing: where to buy, how to gauge value and compare prices.
Making the hire versus buy decision.
How to use supplies and equipment in every area of the cleaning business.
Supplies and equipment storage options.
Wastage and dilution rates.

Module 5: Sales & Marketing (Part 1)

This module will deal with offline sales and marketing techniques for a business, including the following:

Directory listings.
Cold calling.
Leaflet dropping.
Door to door marketing.
Print marketing.

Module 6: Sales & Marketing (Part 2)

This module will explain the different online and digital marketing techniques and options available. It will cover the following;

The importance of a website.
What your website should look like.
Content on you should have on your website.
SEO marketing.
Email marketing.

Module 7: Sales and Marketing (Part 3)

Branding is the overall mental image or perception that a customer has when they hear about the business. This section will explain how to create and maintain brand image, and how marketing activities fit into the company image and brand.

Module 8: Customer Service

Success in the service industry extends beyond the actual service to how one treats the customer. In a highly competitive industry, this might be the difference that puts your company above the competition. This section will handle the following aspects of customer service;

Signing Up Clients and Managing them From Start to Finish.
Structuring Clients.
Terms & Conditions.
How to Obtain Client Trust.
Managing Clients & Making Sure They Understand.
Managing Contractors and Sub Contractors.
Service Level Agreements.
Cleaning Specifications.
Contract Books.
Managing Customer Complaints.

Module 9: Operations & Logistics

A cleaning business basically involves a series of likely repetitive processes and activities. This module will outline the management and organization processes around these operations and how to run a tight ship. The section will also cover the legal and licensing requirements, including COSHH, PPE, CHAS, Insurance and the Data Protection Act.

Module 10: Administration

Business administration is an often overlooked area, one that ends up being the downfall of many businesses. This module will deal with different part of company administration, from whether to be a sole trader or limited company to how to prepare and handle quotes, contracts, Invoicing, client & staff packs and time sheets.

Module 11: Finance & Accounting

At the end of the day, business is all about profit-making. Financial and accounts management are therefore extremely important. This section will guide you through the basics of competitive pricing and how to plan pricing around the time spent doing a job. It will also cover important finance and accounting elements of the cleaning business like:

Payment term.
Types of payment.
Time Keeping.
Cash Flow.
Government Funding.
How to Pay Your Taxes.
CIS - Construction Industry Scheme.

Module 12: Profit margin & pricing

This module is a continuation of the previous module; it goes into specifics on how to price cleaning jobs for different types of cleaning and how to calculate profit margins considering the different requirements. It will cover:

Profit margins for time-based cleaning.
Profit margins for contract cleaning.
profit margins for domestic cleaning.
profit margins for commercial cleaning.

Module 13: HR & Recruitment

As the business grows, there will be a greater need for and reliance on other people to work for the company and represent the business to the client. This module will handle the following:

Search and recruitment techniques.
Vetting and training.
Employment laws and regulations: PAYE and self-employed.
Obtaining employee trust.
Cleaner specifications for the different types of cleaning businesses.
How to prepare an operative handbook.
Employee assessment.

Module 14: Government Contracts

Government contracts are lucrative, but there are different rules required when bidding and operationalizing them. This module explains how government contracts work and where to find information on them. It also explains how to approach the tendering process and how to put together a tender.

Module 15: Q & A

Every business person has unique needs and concerns; this section allows you to ask any pressing questions and seek clarification about areas you might want more information on.
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